Plotting the Course for Your Business

Staying on top of the major functional areas is difficult for any size business, but it can be especially challenging for the incorporated career speaker.  One way to keep each segment of the business moving forward is to establish a rotation of meetings within four categories:  marketing and product development, sales, client services, and internal management and finance.  This works out to one meeting per week each month.

The Friday prior to each meeting, the progress report/to-do list within each category is brought up to date.  These reports are best utilized if broken into subcategories.  Internal management may be broken down into staffing, maintenance, equipment, insurance, etc.  Marketing, which by far has the greatest number of subcategories, benefits most from this format.  Also, by breaking the marketing down into subcategories, the work can be delegated and prioritized by deadlines.  The reporting process, therefore, holds the manager/owner accountable to the business plan and also to the budget.  For clients, the flow of work established by the report process will make them feel like they are your only client.

The report is reviewed prior to the meeting and serves as the agenda.  One by one, each subcategory is discussed in detail.  Decisions are noted right on the report.  These decisions are then summarized in writing after the meeting.  This may seem redundant, but it’s the best way to make sure all decisions are agreed upon and that no decisions are vague or have been omitted.


Known as The Growth Strategist®, Aldonna R. Ambler, CMC, CSP helps professional service firms, technology-driven businesses, and construction-related product/service for distribution companies reach their goal of Achieving Accelerated Growth With Sustained Profitability® through a combination of speaking, consulting, executive coaching, authorship, and growth financing.  She has executed an ESOP, grown multiple international businesses, won just about every major award an entrepreneur can win, provided expert testimony on economic growth at over 30 legislative hearings, conferred with 4 different Presidents in the Oval Office, and published two books and over 100 articles.  Aldonna was named the national (USA) “Woman Business Owner of the Year” for 2000.  She currently hosts a weekly Internet radio show, The Growth Strategist® on  every Tuesday at 11 a.m. ET.  Aldonna Ambler can be reached at, 1-888-ALDONNA (253-6662) or at


Growth Strategy Tip


Aldonna Ambler played a key role in driving the rapid growth of MarketingWorks, Inc. [In addition to having] a strategic growth plan in place, we obtained appropriate growth financing, have a much stronger management team; we have expanded our services and are already profiting from our new marketing department.

Gerry Bogatz, President and Founder
MarketingWorks, Inc.

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