Before You Get Drunk with the Concept of Greatness…


…make sure that your entire executive team wants to do that too. Without real buy in and compelling reasons for each executive, a commitment to greatness can be very fragile.  After all, they were already very good.  Without the shared belief that greatness is worthwhile and possible, it can seem like nothing could ever be enough for you.  A lone drive for “greatness” can seem like obsession or greed.

One of our clients is a very very good company with an executive team that has recently committed to dramatic growth and industry leadership. Of course, they would each make more money as the company grows, but that isn’t what drives them.  They want to get ahead of their clients…way ahead of their clients… to advance what their clients are doing and prevent important problems for their clients.

Their strategic plan involves some heavy lifting. Several interdependent strategies must advance at the same time.  If technology improvements move too slowly, the marketing campaigns could be delayed or less effective.  If the operational advances get bogged down, some of the human resource approaches would become more difficult to execute. It the sales prospecting model isn’t followed everything else would be compromised.

Everyone in their company will be learning new skills and dealing with change.  Even with HR initiatives related to upward mobility, career development, and rewards for improvement this company seeking greatness will inevitably lose employees who don’t crave continuous learning.  Maybe that will be helpful.


Aldonna R. Ambler, CMC, CSP has earned the right to be called THE GROWTH STRATEGIST®. She has won over 2 dozen national and statewide “entrepreneur of the year” awards for the resilient growth of her international businesses across 4 recessions.  Her midsized BtoB clients get on…and then stay on…the published lists of the fastest growing privately held companies. She owns and operates a suite of companies that help privately held midsized companies achieving accelerated growth with sustained profitability® through opportunity & resource analysis, 4 approaches to strategic planning, executive advisory services, growth financing, and targeted search.  2012 is Ambler’s 8th year hosting a weekly peer-to-peer-to-peer syndicated on line talk show that features interviews with CEOs/Presidents of midsized companies (typically between $20 and 200 Mil/yr) sharing success tips about the growth strategy-of-the-week. An archive of over 300 interviews is available at She can be reached toll free at 1-888-Aldonna or at

About Aldonna Ambler:
Known as The Growth Strategist®, Aldonna Ambler built and grew a suite of companies to help midsized B2B companies achieve accelerated growth with sustained profitability® A Certified Speaking Professional (CSP), Ambler has addressed over 2000 audiences and hosted a syndicated online talk show about growth strategies for 9 years. As a growth financing intermediary, Ambler raised over $1 Bil dollars for midsized companies. The winner of over 2 dozen prestigious national and statewide "entrepreneur of the year" awards, Ambler is available to speak about “profitable growth during any economy” and/or serve on the board of a growth-oriented privately-held company.

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Aldonna Ambler was my business coach for the past year and she is outstanding! Anyone having the opportunity to work with her will be far better for it.

John Kriger
Kriger Consulting

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