“Tomorrow’s best products solve today’s frustrations and problems,” Aldonna Ambler
Interview conducted by Mary Clare Garber Princeton Legal Search Group, LLC
Come find out why ACG NJ is one of your most powerful resources and how to extract the resources from your ACG network. ACG-WOL’s upcoming evening of Roundtable. Discussions will provide a unique “hands on” opportunity to collaborate with other ACG professionals through interactive discussions.
In preparation for the event we interviewed Aldonna Ambler, The Growth Strategist, to seek her views on the importance of this topic and how the event can help us to utilize the resources available in our professional networks. In addition to being an award winning entrepreneur in her own right, Ambler has led strategic analysis and growth planning for over 800 B2B companies. She hosts the weekly talk show, The Growth Strategist®, where she interviews Presidents and CEOs of INC 500 companies.
To frame the context of the discussion Aldonna points to three current trends in the marketplace that heavilyinfluence the dynamics of growth and a company’s ability to emerge successfully. We will discuss these trends and how they influence the four foundations of sustainability and growth: Technology/Innovation, Marketing/Branding, Human Capital and Equity/Debt Financing.
One, Innovation: Presidents of the most successful privately held midsized companies emphasize innovation. To develop the right products/services, a company needs meaningful timely market research. It’s not surprising that private investors have stepped up their demands for current, very relevant market research. Tomorrow’s best products solve today’s frustrations and problems. Once business leaders can select the best problems to solve through innovation, the emphases on their marketing, staffing, and financing become more evident. The point is that it pays not to jump right into the details of staffing, marketing, and financing without being centered in innovation & differentiation.
Two, Tough Decision Making: Real wealth can usually be traced back to decisions made during tough economic times (like today). One reason is that market research is more accessible and affordable during uncertain times. Cash tight customers are more apt to express themselves and whine about their challenges. Although that fact can be difficult for your sales people, that information is exactly what is needed to guide innovation.
So often, busy people participate in their own professional or industry societies. CPAs network with other accountants. Serious management consultants are in IMC. ACG is an excellent example of an association that provides important interaction for members across industry lines. Interaction with one’s customers and other people who influence your customers can be very enlightening and plays a role in crucial market research that guides innovation, staffing, marketing, and financing.
Three, Executing the Plan: You can feel the momentum and excitement in a business where innovation and staffing, marketing, & financing strategies are in sync and are being executed well. The energy is palpable. But the average company is strong in one of these ”pillars”, just OK in another, and weak in the third. So behind each sob story told at a cocktail party about a lousy boss or concerns about layoffs is a lack of congruence between marketing, staffing, and financing. The pillars are incredibly interdependent.
ACG-NJ’s Women of Leadership [hosted] a roundtable event on Nov 1st that will provide an excellent opportunity for each of us to hear great examples, ideas, and suggestions. That opportunity will pay off even more if we learn a little about the source of suggestions. Come learn and share with your peers for a unique evening of networking.
Known as The Growth Strategist®, Aldonna Ambler built and grew a suite of companies to help midsized B2B companies achieve accelerated growth with sustained profitability® A Certified Speaking Professional (CSP), Ambler has addressed over 2000 audiences and hosted a syndicated online talk show about growth strategies for 9 years. As a growth financing intermediary, Ambler raised over $1 Bil dollars for midsized companies. The winner of over 2 dozen prestigious national and statewide "entrepreneur of the year" awards, Ambler is available to speak about “profitable growth during any economy” and/or serve on the board of a growth-oriented privately-held company.