Does Your Marketing Appeal to Millennials?

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“Forty Under Forty” awards have been around for a long time to shine a light on “future leaders.” These days it feels like we need “Thirty Under Thirty” or “Twenty Under Twenty” awards instead.

The National Speakers Association recognizes the trend. One of the keynote speakers at this year’s NSA convention was 17 year old Philipp Riederle. When Riederle was 13 years old, he hacked into his iPhone® to see how it worked and started a blog…which is now read by over 1 million subscribers. These days, large corporations pay Riederle good money to teach them how to reach teen aged and young adult buyers.

NSA has committed to stay ahead of its members and keep embracing new technologies and trends. That’s good because it is important for our professional societies to do what is needed to be as relevant as possible. NSA’s apps provide value. On line education keeps improving. And conventions are colorful, lively, multi-media events.

There’s a relatively new special interest group within NSA for young members (generations X and Y and millennials). A core group of these members sit together with their heads down as they busily thumb their smart phones during main stage presentations. They text ideas, tweet what comes to mind, and friend one another.

What would happen to your product development or marketing if it had to be relevant to millennials today? By the time some companies figure that out, the millennials will be older and folks can meet one another half way. Maybe not.

About Aldonna Ambler:
Known as The Growth Strategist®, Aldonna Ambler built and grew a suite of companies to help midsized B2B companies achieve accelerated growth with sustained profitability® A Certified Speaking Professional (CSP), Ambler has addressed over 2000 audiences and hosted a syndicated online talk show about growth strategies for 9 years. As a growth financing intermediary, Ambler raised over $1 Bil dollars for midsized companies. The winner of over 2 dozen prestigious national and statewide "entrepreneur of the year" awards, Ambler is available to speak about “profitable growth during any economy” and/or serve on the board of a growth-oriented privately-held company.

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