Marketing: Consistency, Analytics, Archetypes, Reinvention

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The speakers at the annual convention of the National Speakers Association (NSA) focus their remarks on the needs of professional speakers, but there are always gems that can be translated for leaders of growth oriented midsized companies.

The “rock star of corporate CMOs,” Jeff Hayzlett, did a mega session on (surprise, surprise) marketing.  He provided ample evidence that a company’s investment in marketing must to be insistent, consistent, and persistent to get traction in today’s message-rich environment.

Steve Spangler, the guy who makes learning science fun, demonstrated the promotional value of YouTube videos.  The way he tweaks and retweaks the opening few seconds of his videos based on the analytics was powerful.  “DONE-NEXT DISEASE” is so prevalent these days. How many marketing departments in midsized companies invest countless hours on social media (including VLOGs) but then abruptly move on to the next project? How many people never dig deep into the analytics or refuse to change videos based on viewer feedback?

Sally Hogshead, the author of FASCINATE, helped each member of the NSA audience dig deeper about what makes him/her fascinating.  The 49 personality archetypes clearly have implications to branding for midsized companies.  Is your corporate culture and brand promise built around Anarchists? Advocates? Perfectionists? Mavericks? Trendsetters?

Jeanne  Robertson, this year’s winner of NSA’s prestigious MASTER OF INFLUENCE award, is a marvelous role model for the importance of constant re-invention.  Now in her 70s, she speaks to sell out crowds in theatres around the country. Leaders of a midsized business that is getting behind because they keep perfecting what has always been done could learn a lot from Jeanne.

 

Aldonna R. Ambler, CMC, CSP has earned the right to be called THE GROWTH STRATEGIST®. She has won over 2 dozen national and statewide “entrepreneur of the year” awards for the resilient growth of her international businesses across 4 recessions.  Her midsized BtoB clients get on…and then stay on…the published lists of the fastest growing privately held companies. She owns and operates a suite of companies that help privately held midsized companies achieving accelerated growth with sustained profitability® through opportunity & resource analysis, 4 approaches to strategic planning, executive advisory services, growth financing, and targeted search.  2012 is Ambler’s 8th year hosting a weekly peer-to-peer-to-peer syndicated on line talk show that features interviews with CEOs/Presidents of midsized companies (typically between $20 and 200 Mil/yr) sharing success tips about the growth strategy-of-the-week. An archive of over 300 interviews is available at www.GrowthStrategistShow.com. She can be reached toll free at 1-888-Aldonna or at Aldonna@AMBLER.com.    

About Aldonna Ambler:
Known as The Growth Strategist®, Aldonna Ambler built and grew a suite of companies to help midsized B2B companies achieve accelerated growth with sustained profitability® A Certified Speaking Professional (CSP), Ambler has addressed over 2000 audiences and hosted a syndicated online talk show about growth strategies for 9 years. As a growth financing intermediary, Ambler raised over $1 Bil dollars for midsized companies. The winner of over 2 dozen prestigious national and statewide "entrepreneur of the year" awards, Ambler is available to speak about “profitable growth during any economy” and/or serve on the board of a growth-oriented privately-held company.

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