Redefine The Word “STILL” In Your Organization


The Growth Strategist

It is a $22 Mil/yr business. Some days it feels like “CONGRATULATIONS” are in order and other days “CONDOLENCES” might feel more appropriate.

Yes, they generate a net profit.  In fact, their net is exactly the industry average. And yes, most customers would still give them a reasonably good evaluation.

But, a few key people are still working ridiculously long hours.  The Controller still can’t get his arms around the budgeting process.  The Marketing Department seems to always need more money but still can’t adequately measure results. There’s been a revolving door in the sales manager role and the President still has to close the big deals. There are more and more meetings, but folks still complain about a lack of communication. Despite the investment in software and training, the customer-focused departments are still dealing with scope creep, eroded gross profit, and tight project deadline.

Did you pick up on the word “still”?  I think the word was used 7 times in the paragraph describing where things stand.

When team members use the word “STILL” … they are anything but STILL.

They are getting tired.  Their jobs are draining their energy rather than fueling their enthusiasm. For a while, dedicated people keep on running. Most folks try to do their best.  It’s unlikely that the Controller is intentionally trying to screw up the budget process over and over again. The sales managers who quit or were let go weren’t all coasting.

It’s ironic.  A company that is on a plateau involves a whole lot of activity…lots of running…lots of fires being put out.  But all of the activity can feel like running on a treadmill without losing weight or gaining muscle.  Without progress people won’t run in place forever.

Give this some thought!

Is it time for you and your management team to be STILL for a few off sight get-togethers? Strategic working sessions? Is it time to figure out what “the next level” is for your business and start creating that… instead of doing the same thing STILL with no results.

About Aldonna Ambler:
Known as The Growth Strategist®, Aldonna Ambler built and grew a suite of companies to help midsized B2B companies achieve accelerated growth with sustained profitability® A Certified Speaking Professional (CSP), Ambler has addressed over 2000 audiences and hosted a syndicated online talk show about growth strategies for 9 years. As a growth financing intermediary, Ambler raised over $1 Bil dollars for midsized companies. The winner of over 2 dozen prestigious national and statewide "entrepreneur of the year" awards, Ambler is available to speak about “profitable growth during any economy” and/or serve on the board of a growth-oriented privately-held company.

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Aldonna Ambler was my business coach for the past year and she is outstanding! Anyone having the opportunity to work with her will be far better for it.

John Kriger
Kriger Consulting

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