The Top Nine Causes of The Plateau Pattern™: Distraction


The President of a $20 Mil/yr service firm, Sam is a creative thinker.  He’ll come back with at least 2 new product/service ideas whenever he speaks at industry conferences on behalf of the firm.  He’ll discover a great new target market when he surfs the Internet or overhears casual conversations at social gatherings.

Is Sam’s company poised for growth? A plateau? Freefall?

No very short vignette can convey the entire story, but there actually is enough information here to cue relevant questions.  An entrepreneur’s creativity can be an optimizing or a limiting factor for a company’s growth.

Does Sam share his ideas or does he just think about them? Does he dive right in as he has new ideas and dilute cash and other resources?  Does Sam rush to start multiple businesses?  Does Sam assume he has to find new partners and employees for each idea and never offer opportunities to existing team members? Does Sam resist the establishment of an innovation process so the team can capture creativity, rank order opportunities, and turn ideas into real products/services?

Several of the 2012 guests on my peer-to-peer talk show, The Growth Strategist®, are a lot like Sam.  The ones who represent companies that are listed on the INC 500 all have invested in fabulous innovation processes so their companies can turn great ideas into new products/services.  Download shows featuring ZIRMED or DIALOGUE MARKETING to see and hear how they do it.

Distraction comes in many forms.  Some entrepreneurs have attention deficit disorder. Other entrepreneurs must invest in support services on the home front to keep chores and errands moving along.  Some of us have experienced the intense “distraction” of care taking duties with seriously ill spouses, parents, or children.  That experience can quickly make being the President of a midsized company feel like it is the distracting role.  Hmm.


About Aldonna Ambler:
Known as The Growth Strategist®, Aldonna Ambler built and grew a suite of companies to help midsized B2B companies achieve accelerated growth with sustained profitability® A Certified Speaking Professional (CSP), Ambler has addressed over 2000 audiences and hosted a syndicated online talk show about growth strategies for 9 years. As a growth financing intermediary, Ambler raised over $1 Bil dollars for midsized companies. The winner of over 2 dozen prestigious national and statewide "entrepreneur of the year" awards, Ambler is available to speak about “profitable growth during any economy” and/or serve on the board of a growth-oriented privately-held company.

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Growth Strategy Tip


Aldonna Ambler played a key role in driving the rapid growth of MarketingWorks, Inc. [In addition to having] a strategic growth plan in place, we obtained appropriate growth financing, have a much stronger management team; we have expanded our services and are already profiting from our new marketing department.

Gerry Bogatz, President and Founder
MarketingWorks, Inc.

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