Why would a blog about growth strategies for mid-sized companies include an entry about couples?

… because as business leaders, our personal relationships can have a profound impact on our outlook, confidence, and judgment.

More and more bright ambitious business leaders are married to other bright ambitious leaders. A CEO of a fast rising technology company is married to a University Provost. The President of a multi-location distribution company is married to a Psychiatrist who is on a book signing tour. Two STARS living together.

Knowing what works and does not work for TWO STAR couples is particularly important if you and your mate are in the same or similar fields.

First, it is important to separate the businesses, careers, and support teams for each spouse. If the Psychiatrist needs an editor for his/her books, that editor should NOT also be asked to do editing for the President of the distribution company. Sharing vendors may seem time and cost efficient, but it invites meddling, criticism, and loss of boundaries. Don’t put a vendor “in the middle.”

Second, most TWO STAR couples need three personal budgets and accounts. The University Provost has one and the Tech CEO has another.  They can have a third combined account and/or household budget.  This reduces jealousy, competition, and arguments over money.

Third, most TWO STAR couples respect one another and actually do want advice from his/her bright ambitious mate; but receiving advice in dribs and drabs is not helpful. Providing a structured time and sufficient information to receive informed advice can help.

I guess I have just seen too many instances where stunted business growth can be traced back to input from critical or competitive spouses.



About Aldonna Ambler:
Known as The Growth Strategist®, Aldonna Ambler built and grew a suite of companies to help midsized B2B companies achieve accelerated growth with sustained profitability® A Certified Speaking Professional (CSP), Ambler has addressed over 2000 audiences and hosted a syndicated online talk show about growth strategies for 9 years. As a growth financing intermediary, Ambler raised over $1 Bil dollars for midsized companies. The winner of over 2 dozen prestigious national and statewide "entrepreneur of the year" awards, Ambler is available to speak about “profitable growth during any economy” and/or serve on the board of a growth-oriented privately-held company.

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