What Constitutes a Plateau?

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When the financial industry imploded in 2008, a variety of other industries went into freefall.  If your business is related to construction or mortgages and your sales remained flat in 2009/2010, had you “plateaued”? No. The phrase “flat is the new up” became popular in ’09 -’10. Whether flattened top line revenue is a plateau is contextual. It’s relative.  If your industry or niche was continuing to grow and your business was flat, you had “plateaued.”  If industry-wide numbers were flat or down, you hadn’t.

Example:  The mobile and social communications industries continued to grow as APPLE led the way with its I Phones and I Pads.  Think about:  Blue Tooth & 4G and apps. like Angry Birds and Quick Office.  Think about Skype and YouTube.  Think about Facebook, Twitter, and LINKED IN. If your business plays in this space and your top line revenues flattened in 2009 – 2012, YOU “plateaued.”  The market provided ample opportunity.  Apparently, money was sufficiently available.  YOU failed to grow… for some reason.

Plateaus SCREAM information to attentive business leaders.  Their data forecasts growth or freefall.  One of our current clients had steady growth across 20 straight years, but they had plateaued in recent years.  Fortunately, their leadership started to ask tough questions about leadership succession, advances in technology, threats to their industry, and growth opportunities.  It turns out that their business model had played out and is not sustainable. They MUST change to survive and thrive. WOW!

If you have had steady growth followed by a plateau, ask yourself if growth or freefall is next.

 

About Aldonna Ambler:
Known as The Growth Strategist®, Aldonna Ambler built and grew a suite of companies to help midsized B2B companies achieve accelerated growth with sustained profitability® A Certified Speaking Professional (CSP), Ambler has addressed over 2000 audiences and hosted a syndicated online talk show about growth strategies for 9 years. As a growth financing intermediary, Ambler raised over $1 Bil dollars for midsized companies. The winner of over 2 dozen prestigious national and statewide "entrepreneur of the year" awards, Ambler is available to speak about “profitable growth during any economy” and/or serve on the board of a growth-oriented privately-held company.

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